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| 名称: Profit Pools and Core Competence(PPT 34) |
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| 所属分类: 管理知识 |
| 下载要求: 1学币或VIP (学币和VIP购买说明) |
| 总计下载: 次 |
| 文件大小: 599 KB |
| 更新时间: 2007-6-5 12:41:26 |
| Profit Pools and Core Competence(PPT 34)下载地址 |
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| ::Profit Pools and Core Competence(PPT 34)电子书简介:: |
Profit Pools and Core Competence(PPT 34)简介开始 Profit Pools and Core Competence Darral G Clarke Professor of Management The Marriott School Brigham Young University Profit Pools: A Fresh Look at Strategy Orit GadIEsh and James L. Gilbert Harvard Business RevIEw May-June 1998 THE PC INDUSTRY’S PROFIT POOL Value chain focus Axes Vertical—operating margin Horizontal—share of industry data The Profit Pool Lens The profit pool is the total profit earned in an industry at all points along the industry’s value chain Segment profitaBIlity may vary by customer group, product category, geographic market, or distribution channel Profit concentration may be very different than revenue concentration Shape of the profit pool reflects the competitive dynamics of a business Interactions of companIEs and customers Competitive strategIEs of competitors Product pools are not stagnant Profit Pools and Core Competence(PPT 34)简介结束,下载后阅读全部内容 |
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