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| 名称： 保利百合花园营销策划报告书(ppt87) |
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| 所属分类： 营销策划 |
| 下载要求： 1学币或VIP (学币和VIP购买说明) |
| 总计下载： 次 |
| 文件大小： 656 KB |
| 更新时间： 2007-7-4 15:26:36 |
| 保利百合花园营销策划报告书(ppt87)下载地址 |
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| ::保利百合花园营销策划报告书(ppt87)电子书简介: |
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保利百合花园营销策划报告书(ppt87)简介开始
目 录
第一章、市场分析——知彼································································· 7
1.1 总体市场状况分析······································································ 8
1.2 周边区域市场分析······································································ 10
第二章、项目优劣势分析——知已···················································· 2.1 优势····························································································· 16
2.2 我们需要解决的问题··································· ······························20
第三章、目标客户群分析——争夺的阵地········································ 22
3.1 目标客户群分类········································································· 23
3.2锁定目标客户群的依据····························································· 24
3.3目标客户群的特征分析····························································· 25
3.4 目标客户群居住追求共性分析················································· 26
第四章、确定形象定位——入市态势··············································· 29
4.1 从目标客户追求考虑································································ 30
4.2 从发展商品牌的整合考虑························································ 30
4.3 形象定位的推导······················································ ··· ··············33
4.4 项目形象定位应实现差异化、广泛的传播力························ 35
第五章、项目核心利益点——主要作战武器··································· 38
5.1 筛选项目核心利益点的标准要求··········································· 39
5.2 核心利益点的体现··································································· 40
第六章、项目整体价格策略——辅助武器········································· 43
第七章、整体推广策略 ········································································· 54
第八章、媒介运用策略 ········································································· 73
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