The Internal Environment: Resources, CapaBIlitIEs andCore Competence
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

SustainaBIlity of a Competitive Advantage競爭優勢之持久性
SustainaBIlity of a competitive advantage is a function of:
the rate of core-competence obsolescence due to environmental changes老化速度
the availaBIlity of substitutes for the core competence替代品
the imitaBIlity of the core competence複製
External and Internal Analyses
External and Internal Analyses
Challenge of Internal Analysis
How do we effectively manage current core competencIEs while simultaneously developing new ones?現有與新核心能力
How do we assemble bundles of resources, capaBIlities and core competencIEs to create value for customers?組合與創造價值
How do we learn to change rapidly?迅速變革